Innovation Service

Innovation & Discovery

A structured approach to validating digital ideas before committing full team resources. Move from innovation backlog to validated concepts, fast.

Great ideas are stalling in your backlog

Every organisation has an innovation backlog full of promising ideas. But too many compete for the same limited resources, validation cycles are slow, and the best concepts stall before they ever reach a user.

70%
of innovation projects fail to deliver expected value
6-12
months typical time from idea to pilot
42%
of failed products cite 'no market need' as the primary reason
<5%
of ideas in a typical backlog ever reach production

Two modes of innovation delivery

Ideation & Prioritisation

Idea Generator

A structured workshop to make sense of your innovation backlog. We review, challenge, and prioritise ideas so you leave with a clear view of what to build first and why.

Agentic Development Process

Concept Sprint

A focused delivery cycle that takes prioritised ideas from concept through to validated prototype. Multiple features can progress in parallel through design, build, and user testing.

Start with an Idea Generator to align on priorities, then run Concept Sprints to validate and deliver. The two modes work together as a continuous innovation cycle.

Ideation & Prioritisation

A focused workshop to align on what matters most

Review backlog & roadmap

Assess existing ideas against current priorities and strategic goals

Identify highest impact features

Prioritise by value, feasibility, and alignment with user needs

Establish success criteria

Define measurable outcomes so validation is objective, not subjective

Align technical & product perspectives

Bridge the gap between what's desirable and what's deliverable

Outcome: A clear, validated product roadmap with features ready for development

Agentic Development Process

Combining domain expertise with AI powered execution

Step 1

Collaborative Design

Domain expert and AI Engineer work together to design the feature and co-create a detailed PRD. The PRD becomes the precise brief for the agentic build.

Step 2

Agent Powered Build

Coding agents build and deploy from the PRD. What used to take weeks now takes days.

Step 3

Validation

Test with real users via remote usability platforms. Get evidence based go/no-go decisions, not opinions.

This approach enables parallel development streams. Multiple features can progress through the pipeline simultaneously.

From idea to validated feature

Feature Idea

Identify and scope a high-value concept from the backlog.

Design & PRD

SME and AI Engineer co-create the design and detailed brief.

Coding Agent

AI agents build the feature from the PRD specification.

Prototype

A working, deployable prototype ready for testing.

User Testing

Validate with real users via remote usability testing.

Validated

Evidence-based go/no-go decision before full investment.

Speed

AI agents work around the clock, compressing build timelines dramatically

Quality

Detailed PRDs ensure consistency and precision across every feature

Efficiency

Domain experts think and validate. Agents execute. Capacity is multiplied.

Validate more ideas, faster

Faster time to market

Compress the journey from idea to validated prototype from months to weeks

Lower risk through continuous validation

Test assumptions early and often, before committing full team resources

A sustainable process that scales

A repeatable framework that grows with the team, not a one off engagement

Clear go/no-go decisions

Evidence-based decisions before full team mobilisation, not gut feeling

This is experimental, and that's the point

This is new territory

Agentic development is an evolving discipline. The tools are maturing rapidly, and our approach adapts as we learn. We bring structured methodology to an emerging space, not a pretence of having all the answers.

The approach maximises value

Domain experts think and validate, AI handles execution. We believe that AI should augment, not replace people. It should be amplifying capability and increasing capacity.

The potential reward justifies the learning curve. Organisations that figure this out first will have a significant advantage.

Ready to validate some ideas?

Let's discuss how to unlock value from your innovation backlog.